NEWS

SEFA Expands Dealer Network with New Additions for 2025

January 8, 2025

SEFA, LLC is pleased to announce the addition of several exceptional dealerships to its network, effective January 1, 2025. These new members bring a wealth of expertise and innovation that will enhance the collective strength of SEFA’s partnerships across the foodservice industry.

The following dealers have joined SEFA:

• Aldevra: A Service-Disabled Veteran-Owned Small Business based in Kalamazoo, MI, Aldevra brings a strong focus on commercial foodservice equipment and exceptional service, particularly in federal government procurement.
• BSR Design and Supplies, including the Spokane Restaurant Equipment & Design (SRE) branch: Established in 1968, BSR has a long-standing reputation for delivering innovative kitchen design, reliable equipment solutions, and expert project management to the foodservice industry.
• Jackson Restaurant Supply: Serving the Jackson, TN, area for over 40 years, this trusted Dealer has built a legacy of excellence, providing high-quality kitchen and refrigeration solutions to diverse foodservice operations.
• Mid City Restaurant Supply: Based in Honolulu, HI, Mid City offers comprehensive solutions for restaurant equipment and design, helping businesses in Hawaii create efficient, successful operations.

Additionally, we’re proud to announce that BradyPlus/PJP has expanded its SEFA membership with the addition of the following branches:

• BBC Distributing
• Camden Paper
• IFS Bell
• South Jersey Paper (SupplyItAll)

These new members and branches bring a wealth of expertise and regional insights that will enhance the strength of our alliance.

“We couldn’t be more excited to welcome these dealers and branches into SEFA,” said Kelly Cain, CEO. “Each of these organizations brings a wealth of expertise, a dedication to their customers, and a shared commitment to excellence. With their vibrant cultures, established relationships with our Supplier Partners, and strong market presence, they are an excellent addition to the SEFA family.”

For nearly 40 years, SEFA has united leading foodservice dealers and manufacturers, fostering collaboration and growth in the industry. With these new members, SEFA is positioned to continue driving success for their network in 2025 and beyond.

About SEFA

SEFA, LLC is a nationwide network of leading supply and equipment dealers and vendor partners. Founded in 1986, SEFA has grown to be the industry’s leading foodservice buying, marketing, and training group. SEFA strengthens its partners through the delivery and development of professional business services.