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SEFA Blogs

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SEFA Pro Website

Learn about our exclusive training program for dealer sales professionals. Already a SEFA Pro? Login today for the latest Pro news.

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SEFA Award Winners

SEFA 2013 Dealer of the Year -
C&T Design & Equipment Company
SEFA 2013 Supplier of the Year -


SEFA 2013 Trainer of the Year -
Erin Eddy, Metro


Click here for the complete list of winners.

Reference Guide


Browse our catalog of Foodservice equipment and supplies, recipes, tips and more.

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Search our online product database of foodservice equipment and supplies.

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SEFA Flyers

Follow the link below to see the current SEFA Flyers.

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Register Now for SEFA's 29th Annual Partnership Conference
Click here to register now for the 29th Annual Partnership Conference being held April 19 - 23, 2015 at the Hyatt Regency Huntington Beach in Huntington Beach, CA. The 29th APC is sure to be the best one yet, highlighted by meetings amongst the industry's leading Dealers and Suppliers, and the SEFA Annual Awards Banquet which will recognize the best and brightest SEFA Members of 2014. For more information and to register, click here.
sefanscRegister Now for the SEFA March 2015 National Sales Conference
SEFA is pleased to announce that registration for the upcoming National Sales Conference, to run from March 11-14, 2015 at The Westin La Paloma in Tuscon, Arizona, is now open. The premier training conference in the Foodservice Industry, the SEFA NSC is sure to be educational and exciting for every attendee and trainer. We'll be featuring 40 of the industry's leading Suppliers to train as coaches and featured product presenters. For more information, and to register, click here.

SEFAPro NAFEM Celebration Trip
SEFA is pleased to announce its first-ever, one-of-a-kind NAFEM Celebration Trip. SEFA will be taking 52 esteemed SEFAPros to this year's NAFEM Show from February 19-21, 2015 at the Anaheim Convention Center in Anaheim, CA. The SEFAPros dedicated enough to earn this amazing trip have proven their commitment to excellence over the previous two years by meeting strict criteria and advancing through the SEFAPro Training Program. Throughout the trip the SEFAPros will have exclusive opportunities on the show floor to network and train with the industry's best Suppliers. The trip will culminate with an event to celebrate the SEFAPros.

News & Events

Tony Riggan named Featured SEFAPro for the second time

Congratulations to Tony Riggan of Pioneer, for being named the February 2015 Featured SEFAPro.  This is his second FSP recognition.

Click Here for his story and video interview.

videobutton-1Training Videos
Make sure you check out our New Video and Training Library on the SEFAPro website.  The 100 plus 2-3 minute videos are organized by category and by manufacturer.  You will also find some 15-20 minute training sessions from our National Sales Conferences.  We will be adding training videos on a regular basis, so check back often.

SEFA Photo Gallery
Click on the event below to browse through SEFA's photo albums.
2014 SEFA Awards Banquet

es_partnerbuttonENERGY STAR
Congratulations to SEFA Manufacturers ITW Food Equipment Group-North America (Traulsen, Vulcan), Manitowoc Foodservice and Scotsman Ice Systems for being recognized by Energy Star for their contributions in reducing energy consumption.
SEFA is a dedicated ENERGY STAR Partner. See how you can become an ENERGY STAR partner too.…more

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