News & Events

Justin Hiner named June 2013 Featured SEFAPro
Congratulations to Justin Hiner, Bintz Restaurant Supply, Salt Lake City, UT for being named the June 2013 Featured SEFAPro

Click here for his story.

SEFA Announces Long-Term Strategy
SEFA, Supply & Equipment Foodservice Alliance, Inc. has announced its long-term strategy that includes plans to become Member and management owned. SEFA’s current owners, Tedde & Jim Reid, along with the SEFA Executive Committee and SEFA management team will continue to lead the group as this multi-year strategy is implemented. Click here for the full news release.

SEFAPro Program Updates
SEFA is excited to announce some updates and improvements to the SEFAPro program. For more information and the new SEFAPro Points Grid, click here.

SEFA is now on Twitter ...
As an additional way to communicate with you. Make sure to follow @SEFA_Inc for information on SEFA conferences, to contribute to the conversations surrounding all things SEFA and to learn how Twitter can positively impact your business. Click here to follow SEFA.

Training Videos
Make sure you check out our New Video and Training Library on the SEFAPro website.  The 100 plus 2-3 minute videos are organized by category and by manufacturer.  You will also find some 15-20 minute training sessions from our National Sales Conferences.  We will be adding training videos on a regular basis, so check back often.